Aside from referrals from clients, family and friends (and the phone book), there are a number of online companies that you can go to in order to generate leads.
Make sure that you have (at least some degree of) exclusivity, that the leads come in either in real-time or daily at the most infrequent. Ask for test leads or to do a minimum buy of a a few hundred bucks. See how they work and go from there. Start by going to Yahoo.com or Google.com and type in the following in the search bar: source insurance leads
Try out a few different ones and see which one works best. You get what you pay for. Expect to pay $10+ for good leads.
You could also pay someone to set up a website for you. Make sure it's of at least mediocre quality and that you invest in search engine optimization. That way when someone goes to a search engine and types in: "auto insurance quote" and/or a zip code and town near you, your site is in the top 3 of the results.
As a fellow insurance agent I feel your pain. I have tried a few with no success. You still have to wonder why they would be selling leads when they could make alot more money doing them themselves. For example, one lead company I went through charged $50 dollar per hot lead. If they were that hot or that good these people would be working the leads already. Or maybe they do and still sell the lead.
You can buy leads as suggested already, but here are a few other ideas for P&C leads:
-associate yourself with a mortgage broker who can refer home buyers to you
-you can also have arrangements with car and boat dealers for referrals
-credit unions and small financial institutions sometimes are looking for insurance contacts for thier customers. Big banks already have options.
-targeted mass mailings based on demographics have been very effective for direct writers but you need a competitive price for it to be cost effective
These are just a few approaches I have observed as an executive for a regional P&C company selling through independant agents.
What kind of insurance do you sell?
For life check out http://www.insuremylife.org
For homeowners - http://www.insuremyhouse.com
These are online informational websites about insurance that also have a national directory of local agents. A lot of people go there for info about insurance and then use the directory to find agents.
April 26th, 2008 at 9:31 am
Aside from referrals from clients, family and friends (and the phone book), there are a number of online companies that you can go to in order to generate leads.
Make sure that you have (at least some degree of) exclusivity, that the leads come in either in real-time or daily at the most infrequent. Ask for test leads or to do a minimum buy of a a few hundred bucks. See how they work and go from there. Start by going to Yahoo.com or Google.com and type in the following in the search bar: source insurance leads
Try out a few different ones and see which one works best. You get what you pay for. Expect to pay $10+ for good leads.
You could also pay someone to set up a website for you. Make sure it's of at least mediocre quality and that you invest in search engine optimization. That way when someone goes to a search engine and types in: "auto insurance quote" and/or a zip code and town near you, your site is in the top 3 of the results.
April 26th, 2008 at 9:31 am
As a fellow insurance agent I feel your pain. I have tried a few with no success. You still have to wonder why they would be selling leads when they could make alot more money doing them themselves. For example, one lead company I went through charged $50 dollar per hot lead. If they were that hot or that good these people would be working the leads already. Or maybe they do and still sell the lead.
April 26th, 2008 at 9:31 am
You can buy leads as suggested already, but here are a few other ideas for P&C leads:
-associate yourself with a mortgage broker who can refer home buyers to you
-you can also have arrangements with car and boat dealers for referrals
-credit unions and small financial institutions sometimes are looking for insurance contacts for thier customers. Big banks already have options.
-targeted mass mailings based on demographics have been very effective for direct writers but you need a competitive price for it to be cost effective
These are just a few approaches I have observed as an executive for a regional P&C company selling through independant agents.
April 26th, 2008 at 9:31 am
What kind of insurance do you sell?
For life check out http://www.insuremylife.org
For homeowners - http://www.insuremyhouse.com
These are online informational websites about insurance that also have a national directory of local agents. A lot of people go there for info about insurance and then use the directory to find agents.
April 26th, 2008 at 9:31 am
join clubs, church/temple, meet people, get involved, be patient.
December 19th, 2011 at 8:38 pm
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